Karsanbhai Patel Biography
Availability: The hugely successful brand, the man behind Nirma.
Karsan Bhai Patel highly successful brand, is the man behind Nirma. His visit, during which he rewrote and new ones established business principles shattered a great rags to riches.
Karsan Bhai Patel Khodidas (KK Patel), Mehsana, Gujarat, came from a humble peasant. Lab assistant at the Geology and Mining Department of the Gujarat government worked. In 1969, at age 25, Karsan Bhai Patel began a small-scale enterprise. He said that without compromising on product quality offered detergent powder, using indigenous technology, prevailing over a third of the price. Her daughter is named after Karsanbhai Nirma detergent powder.
The detergent in the domestic market was only limited to the premium segment was dominated by multinational companies. Karsan Bhai Patel of Nirma started selling door-to-door and worth the price. 3 per kg. The cheapest brand available in the market, the next was Rs.13 per kg. Nirma detergent powder segment has revolutionized the whole and in a short period of time in the domestic detergent market sector created a completely new market segment. The big established brands a run for their money and soon gave captured the top market share. To add to all this, Nirma is an innovative formulation, which later forced to emulate the global detergent giants were on was made of, it's free and therefore environmentally friendly phosphate, and labor intensive manufacturing process who were offered employment on a large scale.
Karsanbhai recorded one success. Economy, after establishing its leadership in the price of detergents, Nirma foray into the premium brand segment, detergent cake and was equally successful. 30% market share in the premium segment it created detergent and soap in the market for a premium of more than 20% stake.
Karsan Bhai Patel has won numerous awards on its way to success. Small Industries of India, New Delhi, the Union Federation of the 'industry Ratna awarded. Gujarat Chamber of Commerce and an outstanding industrialist eighties' as awarded. Government. India twice for oil, soap and detergent is appointed Chairman of the Development Council.
Karsan Bhai Patel highly successful brand, is the man behind Nirma. His visit, during which he rewrote and new ones established business principles shattered a great rags to riches.
Karsan Bhai Patel Khodidas (KK Patel), Mehsana, Gujarat, came from a humble peasant. Lab assistant at the Geology and Mining Department of the Gujarat government worked. In 1969, at age 25, Karsan Bhai Patel began a small-scale enterprise. He said that without compromising on product quality offered detergent powder, using indigenous technology, prevailing over a third of the price. Her daughter is named after Karsanbhai Nirma detergent powder.
The detergent in the domestic market was only limited to the premium segment was dominated by multinational companies. Karsan Bhai Patel of Nirma started selling door-to-door and worth the price. 3 per kg. The cheapest brand available in the market, the next was Rs.13 per kg. Nirma detergent powder segment has revolutionized the whole and in a short period of time in the domestic detergent market sector created a completely new market segment. The big established brands a run for their money and soon gave captured the top market share. To add to all this, Nirma is an innovative formulation, which later forced to emulate the global detergent giants were on was made of, it's free and therefore environmentally friendly phosphate, and labor intensive manufacturing process who were offered employment on a large scale.
Karsanbhai recorded one success. Economy, after establishing its leadership in the price of detergents, Nirma foray into the premium brand segment, detergent cake and was equally successful. 30% market share in the premium segment it created detergent and soap in the market for a premium of more than 20% stake.
Karsan Bhai Patel has won numerous awards on its way to success. Small Industries of India, New Delhi, the Union Federation of the 'industry Ratna awarded. Gujarat Chamber of Commerce and an outstanding industrialist eighties' as awarded. Government. India twice for oil, soap and detergent is appointed Chairman of the Development Council.
Subscribe to:
Post Comments
(
Atom
)
No comments :
Post a Comment